Copywriting

You know you need words and in more places than ever, but how and where do you get these words from? What sort of words do you even need? Do you need content or copy, and if copy, is that traditional advertising copy, web copy, technical copy, product copy, corporate copy, new media copy, sales copy? With the Internet awash with free and paid-for guides on writing “killer content” and “memorable copy”, who do you trust to help get the right words to get your message clearly seen, heard and understood?

Our approach

When it comes to the copy versus content debate there are varying schools of thought, but our approach begins with recognising that every word in your PR/Comms strategy is united by one common theme – it exists for a purpose. Some maintain that content writing informs whereas copywriting seeks to persuade but in reality, there is increasingly a large degree of overlap. Either way, if they’re not communicating your key messages to your target audiences to obtain a specific aim/objective, they’re the wrong words, no matter who wrote them, or how well they were written. Choosing the right words should therefore in our opinion be left to communications professionals who first and foremost understand the centrality of messaging.

Case Study

Since 2001 we have edited, rewritten and created a huge diversity of copy for numerous clients across many industry sectors. From traditional print advertising copy; corporate, product and services sales and marketing copy; technical and medical copy; through to content/copy for a variety of websites and social media campaigns. One of the most extensive projects we were involved with was being responsible for creating the copy for an international, patient-facing web portal for people with a specific health condition. This included all the relevant corporate product information, background history of the disease and its treatment, as well as a diverse range of patient-centric articles, often featuring patient stories and insights into disease management. Each month all new and updated copy was collated, laid out in a custom template and sent to all subscribers either electronically in PDF form, and/or in print. During its lifetime, it proved to be a highly successful and popular tool for informing and engaging with patients.

Clients

Britannia Pharmaceuticals
Cello Health
CHO
Enterprise Foundation
EPG
Epicor
Exel Computer Systems
Golden Leaves
ifour
Infor
Maintenance & Engineering
Microsoft
Microsoft Business Solutions
Minerva
NT CadCam
Preactor International
Sense Business Systems
UAV
Veriton
WinMan
XKO